Award-Winning Outdoor Writer and Businessman Tom Keer Joins Audubon International’s Board of Directors

Audubon International is excited to announce that Tom Keer, Founder and President of The Keer Group, has joined the Board of Directors (Board). In joining Audubon International’s Board of Directors, Tom will be taking over the seat previously held by Jim Becker, President & CEO of EPIC Creative. Although his four-year term on the Board of Directors has concluded, Jim will continue to serve Audubon International in an advisory capacity.

As a member of the Board, Tom will work closely with Audubon International’s President & CEO and play a central role in a number of critical governance and support functions, including formulation of organization policies and procedures, financial management and oversight, program development and implementation, strategic planning, and overall promotion of the organization.

“I am thrilled that Tom Keer has agreed to join the Board of Directors,” said Ryan Aylesworth, President & CEO of Audubon International. “Tom has a well-earned reputation as a skilled executive, accomplished and engaging writer, critical thinker, and avid outdoorsman. He is a proactive and visionary individual who has aggressively advanced natural resource conservation and outdoor recreation for over 20 years. I look forward to working closely with Tom in the months and years ahead, and am certain that Audubon International will benefit considerably from his well-informed perspectives and genuine passion for the issues our organization holds most dear.”

Tom champions the belief that successful organizations possess more than an attractive and engaging brand, they achieve success by delivering on what the brand promises. It is Audubon International’s own results-based approach and commitment to member service that motivated Tom to join the Board of Directors. As the President of The Keer Group, Tom and his professional team have helped numerous companies build and streamline the necessary operational infrastructure to support their brand. He and his team are results-oriented and rely on insight, ability, and industry relationships to provide growth opportunities for clients. His firm’s clients come from real estate, travel and leisure, manufacturing, retail, destination clubs, and educational markets.

Over the course of his career, Tom has earned a number of awards for professional distinction. While directing The Orvis Company’s Wholesale Division, he won their Impact Award for a 7-figure increase in net profitability. The Keer Group’s website work for one client received the American Marketing Association’s “Most Improved Website” Award. In 2011, Tom received Pinnacle Award for Outstanding Achievement from Professional Outdoor Media and Mossy Oak. Most recently, in September 2013 Tom received three prestigious Excellence in Craft awards from the Outdoor Writers Association of America.

“It is a great honor to be welcomed onto Audubon International’s Board of Directors. I’ve known Ryan Aylesworth for a long time and he is a remarkably talented man. The Board is comprised of highly-regarded professionals who are all passionate conservationists. Audubon International’s strength has been evidenced by the significant environmental improvements it has helped thousands of golf facilities and other organizations achieve. What I hope to help bring to the table is additional industries and user groups, particularly in the area of outdoor recreation. The addition of those groups will strengthen Audubon International’s ability to deliver high-impact environmental educational programs, restore ecosystems, and conserve open space for angling, hunting, camping, hiking, boating, skiing, and a wide range of other outdoor activities.”

Tom and his family reside in Wellfleet, Massachusetts. His favorite pastimes are fly fishing, boating and upland bird hunting. 

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