Guests Want Authentic Sustainability Practices, and The Travel Market Is Delivering

Guest column by Greg Poirier | Hotel Executive/Hotel Business Review | November 2024

Excerpt: “Established global non-profit sustainability certification organizations like

Audubon International focus on business operation best practices, while national

organizations like the U.S. Green Building Council (USGBC), based in Washington D.C.,

focus on the building of new sustainable hotels and resorts. Both provide guidance and

support to achieve credible green sustainability certifications that meet rigorous

environmental performance criteria. LEED (Leadership in Energy and Environmental

Design) and Audubon International are increasingly recognized by consumers and

corporate clients as marks of environmental responsibility.”

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